SMR Process Improvement Tip

Friday, September 14, 2012

When digging into a social media research project, there is a lot of stimulus for a report.  Lots.  Ok, that's still an understatement.  How do you manage it all?  I've tried a variety of ways.  Here's my latest, though.  It's may favorite for now because it has many functions.

HOW TO MAKE YOUR SMR LIFE EASIER.

Create a private Tumblr account with a password.  Get the Tumblr Bookmarklet and drag it to your browser so that you can quickly post from a page.  As you run across anything report-worthy, or things that are especially noteworthy, send them right over to your Tumblr.  This is such a great way to keep track of visuals and videos.  You can take notes in the text box, or tag things for each objective being answered by the social media research project.

OTHER BENEFITS.

What I love about this is that you end up having all of your notes in one place.  But, that's not all, folks. Here are some other benefits:

  • The end-product can be used during ideation sessions as stimulus.  Use the RSS feed and set it up as a screensaver, then project it on a screen.
  • Clients can check out the Tumblr as you're going, to make sure that you're on track with what they were hoping for.
  • Multiple project researchers can contribute to the same Tumblr at the same time.
So, there you have it.  One process improvement for managing all of the tidbits of helpful stimuli that aren't just text-based.  Do you have other ways that you collect and manage all of the social media reporting collateral?  I'd love to hear.

And no, I'm not being incentivized by Tumblr.  I think their interface is simple for photos and videos, and can be made private.

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