MRMW: It's Here

Wednesday, July 18, 2012

I have watched some #mrx folks talk about how mobile is or is not relevant to what they're doing.  Leonard Murphy did a great job introducing the Market Research in the Mobile World mission, making it relevant to all.  The truth is, mobile is here and it's impacting what we do.  It's impacting what everyone does.  We all need to learn this stuff.

Here are some questions I'll be asking of myself today as I take in this content:

  • How will this change how I can get to interact with consumers now and in the future?
  • What can I implement now?  What can I plan to implement later?
  • What "quant" technique can I halo to qual?
What are you asking yourself?

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