Pinterest for Research.

Monday, February 20, 2012

Thanks to hello jenny on Flickr for the pic.
There's a lot going around about the ROI of Pinterest and how it drives more traffic to brand websites than Google+, YouTube and LinkedIn combined.  Pinterest did something that the consumer loves...they make it easy to share, and to top it off, it's all done in a beautiful way.

So, I'd love to take a stab at some suggestions for utilizing Pinterest research.  Here's a skeleton guide for talking with folks about their Pinterest account for research purposes.  Obviously, questions would be highly catered to the research objectives, but this should get things rolling.

  • Why do you pin?
  • What do you pin?
  • What makes something pin-worthy? How do you know?
  • What makes for a "bad" pin?  (Is there such a thing?)  What tells you that?
  • Which of your boards reflect the things you're most passionate about?
  • Which three pins from the past month were you most excited to share?  What specifically made you most excited about sharing them?
  • Which three pins from the past month were you most excited to check out from others?  What specifically made you excited about seeing them?
  • What have you purchased because of seeing it first on Pinterest?
  • What have you done or made because of seeing it first on Pinterest?
  • How do you feel when someone repins something of yours?
  • What would your dream Pinterest board look like?  What would be on it?

Another idea for research is to have respondents pin to a certain topic or objective.  They can create boards that represent their thoughts and feelings about x, their favorite "natural" products, or a board for their ideal "vacation."  Using the comments box, they can write brief answers to "why" questions.  Then, they can send a link to you, the researcher.  One of the benefits to conducting research on the Pinterest itself is that users are already familiar with the platform, they're already there and they don't have to adapt to something new.  They'll probably enjoy it!  I don't think that Pinterest will replace all online research because Pinterest users aren't necessarily representative of general population, or of certain segments.

I'm interested in hearing about your thoughts on using Pinterest for research!  What do you think about the whole idea?  Have you tried using it on projects?  How'd it go?


  1. i love to read article and blogs regarding online courses. Thanks for sharing it dear. i love to read it.
    Marketing Degrees


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