Keeping Up

Thursday, September 15, 2011

A colleague asked me for a list of things I check out to stay up on the latest and greatest in Market Research.  Learning happens to be one of the things that gets me most jazzed.  StrengthsFinder tells me that three of my strengths are learning-related: Knowledge, Learner, Input.  Now, just to put it all into practice...

Market research industry organizations that have helped me grow in my qualitative research practice:
  • QRCA - Qualitative Research Consultants Association
  • AMA - American Marketing Association - our local chapter has a great Market Research Special Interest Group
  • ESOMAR
  • Merlien
  • TheARF - The Advertising Research Foundation

Twitter Hashtags to follow:
  • #MRX - market research
  • #NGMR - next generation market research
  • #NewMR - new market research
  • #QRCA - qualitative research consultants association
  • And then any special interest areas you might have, i.e. #custserv for all things customer service related, or #SXSWi South by Southwest Interactive for digital and interactive breakthroughs

LinkedIn Groups:
  • NewMR
  • ESOMAR
  • Next Gen Market Research
  • The Market Research Event and Technology Driven Market Research subgroup

Blogs:
Take Tom's word for it and follow these
I follow a bunch of design, marketing, digital marketing, social media and innovation blogs - look at the blogs you follow and who they recommend to follow.  I also find great blogs to follow through Twitter.

A note on analogous content:
I actually learn the most about market research from analogous fields.  Some of the fields I've been interested in as of late and the questions that I ask about each field related to market research...
  • SEO
  • Customer service (#custserv, #cex), VOC (voice of the customer), Net Promoter Score (NPS), CRM
  • Influencer theory
  • User Experience (#ux, #ue)
  • Design models, human-centered design
  • Story boarding

Ok, that's my abbreviated list.  Please add to it below, because I need some new stuff to check out!

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