Disruption by Observing?

Tuesday, July 5, 2011

This weekend involved a road trip.  I got caught up on some RadioLab podcasts I was behind on.  This one was particularly relevant to what I've been thinking about and debating in the market research sphere.

Check out this RadioLab podcast entitled Cosmic Habituation.  Does the act of observing change behavior or change study results?  It's something I think social media research of existing comments (without adding to the conversation) gets closer to getting around.  I think it's a huge watch-out for qual's overt questioning methods, though.

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