ChirpStory & Avocados

Monday, April 18, 2011

Here's a quick and dirty way to pull together tweets that illustrate a story.  ChirpStory allows you to select tweets that are relevant and curate a story from them...something I've been looking for.  Here's one of the case studies I threw together.
I selected tweets that demonstrated a consumer use or consumer emotion related to avocados.  Disclaimer: this isn't for a client, and I happen to love avocados.
Potential uses: bring relevant tweets along to research briefing or send to a client before fielding in order to hone a discussion guide.  Look up a quick search on something the brand wonders about and send along your topline, with this tweet story.  What other potential uses can you imagine?

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