Bloomfire & Learning Experiences

Saturday, April 2, 2011

I'm intrigued by what Bloomfire is up to.  They're all about learning and empowering everyday folks to teach.  What does this have to do with Market Research?  I see my role as cultivator of learning experiences for my research team.  So, if the role of Market Researcher is to guide learning experiences, I submit the below thought from the Bloomfire Declaration of Interdependence:

Think back. What have been your best learning experiences? What did they look like? Where did they occur? Who was involved? What made them great?

Most likely your answer didn’t involve a power lunch or 3D animation. For most people, their greatest learning experiences came from humble means. They were real. They happened informally in ordinary places. They involved people who cared about us. Perhaps they made us laugh, cry, shout or get upset. They shook us.

Possibly these learning experiences came from an uncle who taught us to play the guitar. A mother who taught us to make something out of nothing as she assembled a blanket fort. A mentor who volunteered to show us the ropes on the first day at work or school.

Great learning experiences can be simple or complex. They can be delivered by experts or novices. They can be online, in books or on billboards. They can happen anywhere and any time.

That pushes me to think about what I deliver for research a bit differently.  I hope it does the same for you.


  1. Flattered to see our Manifesto mentioned! Glad it provided some inspiration.


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