SXSWi Questions

Wednesday, March 9, 2011

I'm headed out to SXSWi this week.  To be completely honest, I didn't even have the guts to consider it until a fellow QRCA (Qualitative Research Consultants Association) member, Ben Smithee, encouraged me to.  I don't consider myself to be a techy person.  But, I consider myself to be curious.  Well, long story short, I won a Gold Pass from iTracks.  While the likelihood of me converting to Hipster is extremely low, I'm going with my questions in hand to learn from the best and brightest.

Here are some questions I'll be asking myself as my time in Austin progresses:
  • What can Market Research learn from the topic/panel at hand?
  • What could this technology do to make Market Research easier/faster/cheaper/quicker?
  • What could this technology do to bring out the best in respondents?
If you have other questions you'd like me to be asking myself, give me a shout!  I find that I innovate best when I can apply analogous stimulus to my situation and SXSWi will provide ample amounts of that!

Check back for posts each day that share what I'm processing.  I invite you in to process with me.


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