Doing the Important Things

Wednesday, March 23, 2011

I'm writing today from my "day off."  I have scheduled vacation time and this isn't it.  This is my day to not do the things I usually do each day.  I step back and examine what I'm working on, and how I need to be approaching things from a high level.  Instead of letting the Inbox dictate what I spend my time on, I take some Wednesdays to do what I think is most important.

For example, I contemplated how I could bring digital technologies into face to face research to make my face to face research better.  That sort of innovation and thought takes time and a bit of mental leg room.

Are you scheduling in time to ask yourself questions like, "is what I'm doing right now the most important thing?" or "what ways can I make what I'm doing better?"  Market researchers ask questions for a living, but I think we don't ask questions of ourselves enough.  Embrace the questions.  We don't grow by accident.

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