A Researcher's Facebook Present.

Friday, November 25, 2011

Thanks to Robo Android for the photo
I'm a fan of a fair number of brands on Facebook.  One of them hosted the typical contest where they're giving away something free if folks told them why they loved their [insert product here] in just 3 words.  The comments quickly added up in the thousands.

The comments happen to be consumer-articulated benefits in some of the most creative, meaningful ways I've ever seen.

The company gave away 33 free products.  Now, I'm sure that's much cheaper than focus groups to brainstorm benefit statements.  And, national representation at that.

Often, the brands we're working on as researchers are already doing this sort of thing.  It may have been hosted by a different department (maybe PR) and our research clients might not even be aware.  Don't forget to check out the brand's Facebook page.  And even their competitors.  You may find a free present of your own there!

Questions Tell the Truth.

Friday, October 21, 2011

Thanks, sean dreilinger for the photo
When you first interact with a product, what are the questions you wish you could ask?

Last night, my husband attempted to put together a baby crib.  I'm sure the questions came first in his head, stuff like, "really, this much foam that breaks apart all over the floor I vacuumed?"  Then he began to verbalize the questions.  "So, this really looks like two of the same side...isn't there supposed to be one left and one right side?"  While the experience was frustrating, and we do in fact have two left sides instead of one left and one right after all, it occurred to me that each of his questions revealed something about the user experience with this product.

So, here's an online or offline activity application for a new product launch:
Ship the product and offline journal or online study instructions to respondents in the manner that it would be shipped.  If folks would typically buy the product in a store, have them head to the store to pick it up.  Have them record each question that occurs to them, even if it is rhetorical, at each stage of the process, from purchase (or even at first experiencing any available marketing) to disposal (if relevant.)  Each of the questions they ask should point to something that needs work.
Mining CRM or social media data for questions that folks are asking about your product could do the same thing.

We're used to asking questions.  Instead, sometimes we need to listen to the questions being asked.

Future of Education for the MR Industry

Friday, September 16, 2011

Thanks for the photo, PearlsofJannah
This week, a panel at the Digital Non-Conference in Cincinnati focused on the future of higher education and how to better meet the professional needs of exiting students.  Glenn Platt of Miami University hosted the panel.  He's been looking into this topic for a while, with colleague Peg Faimon of Miami University.  The two posit that the role of the university should be to cultivate learning experiences.  Interesting...I've often talked about the role of the research consultant being to do just that.  Market research consultants aren't just responsible for "getting through the focus group."

The panel featured a variety of folks from creative agencies.  They talked about competencies needed today: the hard technical skills and the soft people skills.  A successful hire has to be willing to embrace ambiguity and work through it, often making a path where there isn't a direct handbook for it.

I tried an experiment of sorts over the past two years.  I worked with an undergrad with social media, communication and business education for a year.  She inspired me with new social media thinking and picked up innovation trench work (specifically developing process, trying out and implementing new products) with me.  I believe that I taught her much about client management, using analogous inspiration in developing new ideas and cultivated a sense of confidence in building a new path in uncharted territory, all skills required of anyone in a any sort of creative profession.  So, the relationship was mutually beneficial.  In fact, we developed a few products that are in market today together.  In fact, it worked so well that I repeated the process with another undergrad.

The future of market research proves to be even more difficult to hire for in comparison to what advertising agencies are facing.  The multitude of hard and soft skills needed is incomprehensible.  Yes, higher education will need to change for this, but I see the sort of model I outlined above as a great on-ramp into the industry.

Keeping Up

Thursday, September 15, 2011

A colleague asked me for a list of things I check out to stay up on the latest and greatest in Market Research.  Learning happens to be one of the things that gets me most jazzed.  StrengthsFinder tells me that three of my strengths are learning-related: Knowledge, Learner, Input.  Now, just to put it all into practice...

Market research industry organizations that have helped me grow in my qualitative research practice:
  • QRCA - Qualitative Research Consultants Association
  • AMA - American Marketing Association - our local chapter has a great Market Research Special Interest Group
  • Merlien
  • TheARF - The Advertising Research Foundation

Twitter Hashtags to follow:
  • #MRX - market research
  • #NGMR - next generation market research
  • #NewMR - new market research
  • #QRCA - qualitative research consultants association
  • And then any special interest areas you might have, i.e. #custserv for all things customer service related, or #SXSWi South by Southwest Interactive for digital and interactive breakthroughs

LinkedIn Groups:
  • NewMR
  • Next Gen Market Research
  • The Market Research Event and Technology Driven Market Research subgroup

Take Tom's word for it and follow these
I follow a bunch of design, marketing, digital marketing, social media and innovation blogs - look at the blogs you follow and who they recommend to follow.  I also find great blogs to follow through Twitter.

A note on analogous content:
I actually learn the most about market research from analogous fields.  Some of the fields I've been interested in as of late and the questions that I ask about each field related to market research...
  • SEO
  • Customer service (#custserv, #cex), VOC (voice of the customer), Net Promoter Score (NPS), CRM
  • Influencer theory
  • User Experience (#ux, #ue)
  • Design models, human-centered design
  • Story boarding

Ok, that's my abbreviated list.  Please add to it below, because I need some new stuff to check out!

Online Study Process

Tuesday, August 23, 2011

Shout out to alandberning for the photo.
I've been thinking about how much the success of an online or social media research project depends on a solid process. The process should be repeatable for a variety of situations, scalable globally and never sacrifice respondent engagement.
Lately, I've been explaining the ins and outs of the process I've used over the last several years.  There's so much to learn by comparing processes with others - or even talking through the process with other research practitioners.  Inevitably, inefficiencies or areas for improvement become apparent.

A few tips that I love to share:
1. Avoid one-off questions through informative front-end emails.  For example, at the end of the study I used to get a bunch of emails asking about incentives.  Now, I send an email at the end of the study to all of the respondents that includes all of the relevant details related to incentives.  I don't think I've had a question since.
2. Online studies are only as good as the activities themselves.  I plan on spending more time and effort perfecting online activity guides than I do in-person guides because there's less flexibility once the study has launched, compared to in-person guides.
3. Give  respondents a heads' up on what they'll need to complete activities that day.  Will they need a camera?  A sketch pad, markers and a camera?  I want respondents to be able to sit down and complete activities without breaking their flow up.

What are your online study process tips?

Three Levels of Online Probing

Tuesday, July 12, 2011

thanks to Ninja M. for the photo
In asynchronous online research, I've observed three different levels of online probing:

1. No probing - passive watching
2. Clarification/completion probing - to get folks to fully respond, or to clarify things they've said
3. Iterative probing - a building question that tells folks not only are you listening and digesting what you've heard, but that it's sparked a new level of thinking that you'd like to further understand

Good activities inspire participants, helping them to release their full potential.  Good activities often result in emails at the end of the study like, "I'm so sad this is over! I loved getting to think about and contribute to this study!"  No, it's not ultimately about how much fun that participants have - that's not the end goal.  But, when folks are engaged like this they give MUCH more than they'd ever give if they were bored.  In fact, good activities make the researcher's job easier because there's no need to beg for full answers.  Participants volunteer them up with joy.  Good activities help to eliminate level two probing.

The third level of probing generates a sense of co-creation or partnership for the folks participating in the study.  In my experience, good activities help to get the researcher 98% of the way - avoiding clarification and completion probing.  I tend to use this type of probing for laddering, or complex ideas that require building on previous answers.

I'm a strong advocate of protecting participant time and valuing them through the study by utilizing probes that truly enable them to release their full potential.  I'm an advocate of level three probing - and using level two very sparingly.  What's your probing philosophy for online studies?

Disruption by Observing?

Tuesday, July 5, 2011

This weekend involved a road trip.  I got caught up on some RadioLab podcasts I was behind on.  This one was particularly relevant to what I've been thinking about and debating in the market research sphere.

Check out this RadioLab podcast entitled Cosmic Habituation.  Does the act of observing change behavior or change study results?  It's something I think social media research of existing comments (without adding to the conversation) gets closer to getting around.  I think it's a huge watch-out for qual's overt questioning methods, though.

Open for Conversation

Wednesday, June 29, 2011

Image thanks to wiccked
So, here's where I fess up.  I'm pregnant!  Super excited, but also super sick.  The kind of sick that makes it hard to think about a whole lot else.  If someone were monitoring my Foursquare scores, they'd notice a drastic change in my behavior the last few months.  And, I'm sure that there are many other things that have changed - and many more changes to come!  Enough about me...I'll be fine, and this is all worth it.  But, this experience has made me think about times or situations when the folks I talk to in research just plain aren't ready to have a conversation about anything I need to talk with them about.

The most common situations that come up with online research are children being sick or injured.  I love getting to offer up make-up days in asynchronous research to moms that will be able to concentrate much better when the situation is resolved.  Two make-up days on the back-end of a project put the respondents at ease and me at ease because I'm not as concerned about them not completing.

In fact, when it comes down to it, asynchronous research is great for allowing people to join the conversation when they're ready to join the conversation (with some parameters, of course.)

Social Media Research with existing comments and scraping is great because people have in essence signed off on every tweet or post, "I'm ready to talk about this right now, so I am!"

What about face to face research?  How do we get to talk to people when they're open to talking?

And, do we explore how current life experiences might be impacting their responses?  For me, the last several months might have found me quite negative about the food and beverage category.  Okay, I might have gagged talking about it.  It would be wrong to extrapolate that I feel that way all the time (believe me, I normally love food!)  Granted, my example is a bit strange, but there are other times when people might have a different response based on occasion, situation or life circumstance than they'd normally have.  I guess base size comes into play here, helping to weigh things out.  But, worth asking, "Am I going to catch people at a time where they're going to be eager to talk about this in their normal way of thinking about it?"

Researchers: do you have any advice on or experiences related to talking to people when they're open and ready to talk?  I'm interested in learning from you.

Impacting Real People

Tuesday, June 28, 2011

Client Geoff demonstrating the filtration system
One of the more energizing projects I've been part of in the last 6 months involved getting messaging right on a non-profit project that provides safe drinking water for children in poverty.  It was more than refreshing to play a role in literally saving children's lives.

I love a good challenge.  After the first group, it was clear that the messaging wasn't getting the job done.  Thankfully, we had scheduled ample time to rework benefit statements and RTBs (reason to believe).  The second group couldn't have been any different from the first - we understood what needed to be shared.  I am still in shock at how powerful a clearly articulated benefit with appropriate claims can be.  I haven't seen that as drastically illustrated any other time than in this situation.

Doing what we do does make a difference in people's lives.  Sometimes in small ways, sometimes in large ways.  Sometimes it's just getting to provide a positive encouraging experience for respondents, where they feel valued or listened to.  Other times it's finding solutions that will physically, emotionally or spiritually change people's lives.  I'm thankful for this crazy role that I get to play in impacting others.

QRCs: what are some of the moments where you've been able to positively impact people through your projects/work?  I'd love to hear...and learn from you!

Vosages & The Story of People

Thursday, June 23, 2011

thanks to blonde+blue for the image
How do you learn about people, as a researcher?  In the July/August 2011 edition of Afar magazine, an interesting interview with Vosages Haut-Chocolat founder Katrina Markoff made me think a bit differently about how I learn about people.

Markoff says, "Food is how I learn about a culture - through what the people eat and how they eat.  You go to restaurants where people are passionate about what they're making, and you say, "I want to see.  I want to learn."  And they lead you down a new path.  Those are the best discoveries."  (Buchmeyer, Jon Paul.  "Nomad Chocolatier."  Afar July/August: 52-53.)

A few things about this quote grabbed me.  Markoff's attitude of wanting to learn, her curiosity, must be communicated by the qualitative researcher.  People are willing to share so much more when they sense genuine curiosity.

Second, Markoff has an interesting window into culture via food.  The sensorial realm can tell much about people, culture and their relationship to products and categories.  I'm excited to look for new windows into how people think via sensorial stimulus in their lives.

QR Codes in Research

Tuesday, April 19, 2011

Ok, so this post will probably be outdated in a week because of how quick this area is evolving, but I want to get a thought-starter out there.  Here's my question: "how can QR codes be used in qual market research?"

Some ideas I'm toying with:
  • Location based research (brick & mortar clients) - potential respondents can scan the code for a survey or to be invited to an online study.  The act of scanning the code would verify that the respondent was in that location.
  • Every time a respondent completes a behavior they could scan the code and answer the probes, a build on mobile research.
  • Digital scavenger hunt for local research.  Respondents have to scan at specified locations and answer questions.
  • Invitation to participate in the research community issued with print copy.
Ok, I'm sure there are a ton more uses AND there are lots of barriers to doing the above...but worth asking the question, "how can QR codes be used in qual market research?"

What have you been playing around with?  I'd love to hear.

ChirpStory & Avocados

Monday, April 18, 2011

Here's a quick and dirty way to pull together tweets that illustrate a story.  ChirpStory allows you to select tweets that are relevant and curate a story from them...something I've been looking for.  Here's one of the case studies I threw together.
I selected tweets that demonstrated a consumer use or consumer emotion related to avocados.  Disclaimer: this isn't for a client, and I happen to love avocados.
Potential uses: bring relevant tweets along to research briefing or send to a client before fielding in order to hone a discussion guide.  Look up a quick search on something the brand wonders about and send along your topline, with this tweet story.  What other potential uses can you imagine?

Mining Conversations in Social Media for Qualitative Insights

Monday, April 4, 2011

My article entitled "Mining Conversations in Social Media for Qualitative Insights" was published in the Spring edition of the QRCA Views magazine.  Check it out here.  [Yep, that was a shameless plug.]

Bloomfire & Learning Experiences

Saturday, April 2, 2011

I'm intrigued by what Bloomfire is up to.  They're all about learning and empowering everyday folks to teach.  What does this have to do with Market Research?  I see my role as cultivator of learning experiences for my research team.  So, if the role of Market Researcher is to guide learning experiences, I submit the below thought from the Bloomfire Declaration of Interdependence:

Think back. What have been your best learning experiences? What did they look like? Where did they occur? Who was involved? What made them great?

Most likely your answer didn’t involve a power lunch or 3D animation. For most people, their greatest learning experiences came from humble means. They were real. They happened informally in ordinary places. They involved people who cared about us. Perhaps they made us laugh, cry, shout or get upset. They shook us.

Possibly these learning experiences came from an uncle who taught us to play the guitar. A mother who taught us to make something out of nothing as she assembled a blanket fort. A mentor who volunteered to show us the ropes on the first day at work or school.

Great learning experiences can be simple or complex. They can be delivered by experts or novices. They can be online, in books or on billboards. They can happen anywhere and any time.

That pushes me to think about what I deliver for research a bit differently.  I hope it does the same for you.

Embracing Challenges

As a consultant it can be easy to focus on the frustrations that any project can present.  The changing schedule, not having what I think I need to do my job well – there’s  a million other possibilities.  Getting frustrated is an easy response.

There’s a challenge in the midst of the frustrations though.  Choosing to embrace the challenge and allow it to make new opportunities for innovation, fresh thought and creative solutions has been one of my greatest sources of energy.  I innovate because I need to.  My clients won’t let me get by without it.  For that, I’m indebted to the challenging situations!  They’ve made me what I am today.  What might you embrace that will make you better?

DIY Consumer Answers for Ideation

Thursday, March 31, 2011

I just got out of an ideation session where we used consumer stories to inspire new ideas. As the consumer understanding team member, I saw it as my role to infuse the session with real consumer inputs whenever and however I could. After circling the teams in the room asking, "if you could ask your consumer one question right now, what would it be?" I threw the questions into a DIY MR platform. Within 5 minutes I had open-ended responses from 20 of the target consumers on each question. The answers sparked new thought and ideas that were truly connected to current and relevant consumer problems, not just a static segmentation profile.

So, I'm highly unlikely to drop everything and go DIY-only but I see some great scenarios where DIY can add tremendous value.

Where have you tested out DIY methods and found them to be helpful or hurtful? I'd love to hear!

- Posted using BlogPress from my iPhone

Processing Through Pictures

Tuesday, March 29, 2011

One of the coolest ways to take notes at SXSWi was through illustration.  I happen to appreciate taking in content in a non-verbal way because I really think it stimulates different thoughts and a different way of processing.  If you're at all curious about any of the content at SXSWi, the Ogilvy note I've featured came from a collection that can be accessed here.
I don't happen to be particularly good at drawing, but my husband is.  He sketched his way through life growing up.  At church and at school, he processed through sketches.  I think it might be part of the reason he's so curious.
I'm co-facilitating an ideation session tomorrow that will feature a sketch artist to capture the nuggets of the session as it progresses, which is extremely helpful because some ideas can't be verbalized as well as they can be illustrated.  Here's to processing thought in ways that are friendly to different learning and processing strengths.

Doing the Important Things

Wednesday, March 23, 2011

I'm writing today from my "day off."  I have scheduled vacation time and this isn't it.  This is my day to not do the things I usually do each day.  I step back and examine what I'm working on, and how I need to be approaching things from a high level.  Instead of letting the Inbox dictate what I spend my time on, I take some Wednesdays to do what I think is most important.

For example, I contemplated how I could bring digital technologies into face to face research to make my face to face research better.  That sort of innovation and thought takes time and a bit of mental leg room.

Are you scheduling in time to ask yourself questions like, "is what I'm doing right now the most important thing?" or "what ways can I make what I'm doing better?"  Market researchers ask questions for a living, but I think we don't ask questions of ourselves enough.  Embrace the questions.  We don't grow by accident.

Role of Place

Saturday, March 19, 2011

This morning I've been pondering the role of place. Where do you feel most comfortable? Where do you feel most "you"? For me it happens to be somewhere that has a good amount of ambient noise, there's a buzz going. There's some natural light. Espresso is usually involved. My husband says I'm more energetic and engaged here. What about you? Where do you most connect? Why is that?
What about your respondents? Will you choose to preference them and go to the places where they're most likely to feel comfortable and open? To me, it seems essential to releasing their full potential.

- Posted using BlogPress from my iPhone

SXSWi Take-Aways

Friday, March 18, 2011

Around the office today I've been recapping some of my SXSWi highlights with other market researchers, so I thought I'd recap them here as well.  Really, it was a crazy learning experience.  I think I learned as much in panels and sessions as I did in conversations with others from related interactive fields.  Here are a couple of my take-aways:
User Experience (UX) Researchers.  These folks get research in a quick/fast/cheap way that still gets the job done with integrity.  I was impressed by their agility.  I still can't get over the fact that Twitter did sixteen iterations of research with four users in each iteration.  That goes against many of the traditional research pricing models that I'm used to.
Analogous Stimulus.  I found myself engrossed by things that I could learn from analogous fields.  In a session entitled, "It's Nature's Way:" Innovative Tech Design Through Biomimicry I appreciated the innovation that biomimicry sparks.  Things in nature have become the inspiration for many, simply through asking the question, "what can I take from this that applies to my field?"  Michael Dungan of BeeDance talked about how he found inspiration for waste disposal from bee hive activity.  So, what can we as researchers learn from the things around us that might spark innovation in or on our business?
New Competencies. I walked away thinking about the new competencies needed for researchers.  I can't put my finger on the exact SXSW stimulus, but I noticed that the new world of market research, especially design researchers, user experience researchers and social media researchers must have mastery of all core research principles, but then also understand tech platforms and be able to apply them.  What a challenge, and an opportunity, all in one.
Thanks, iTracks, for the badge contest!  I'm very thankful that I got to go.  If you're reading and you didn't go, but want to know more, give me a shout and I'll give you more of the scoop!  And if you're considering going next year, do it.

Three Lessons from Twitter at SXSWi

Saturday, March 12, 2011

Mark Trammell (@Trammell) of Twitter and Nate Bolt (@Boltron) of Bolt Peters Research delivered a stellar and engaging presentation this morning.  The session title was "Stop Listening to Your Customers."  A little heretical, right?  This irreverence has led Trammell and Bolt to research innovation.  Here are a few of the themes they discussed, and my potential applications to market research.

Quick & Dirty Prototyping.  Amidst all of the push for "listening," sometimes asking and listening can get researchers to the wrong conclusions.  A great example is Microsoft's reliance on asking users hypothetical questions without providing a prototype.  Remember the MS Office paper clip "helper" of the 90s? That icon that would pop up at random (and often irrelevant) times and ask if the user wanted help?  When consumers were asked if they wanted something to pop up and offer to help, they answered yes.  Without seeing the execution, though, they weren't able to make a good call.  Taking this ill-informed direction, Microsoft followed through on the development of paper clip guy, which unfortunately fell tragically short in becoming one of the most loved features in Microsoft products.  Therefore, Bolt and Trammell encouraged researchers to push towards developing quick and dirty prototypes that illustrate the "need to knows" for users/respondents so that they can evaluate in the real realm, and not hypothetical.  Market research take-away: give respondents the right stimulus to make sure that they can respond and not guess as to what might be.

Watch as they DO.  Instead of asking, Twitter watches as people do.  They watch as they navigate, looking specifically for "friction points" for the user.  A friction point is where users have created a go-around, have to do an extra step, or have to leave the Twitter interface altogether.  Bolt and Trammell emphasized that "New Twitter" wasn't pushed down from the C-Suite, but instead, was based on watching as users experience this friction and providing iterative solutions.  Market research take-away: watch, and watch looking for inefficiencies and pain points in the process.

Innovation.  I LOVE that Trammell and Bolt specifically went out of their way to break down a myth that my colleagues and I are actively warring against: “geniuses have genius ideas that turn into genius products.”  They emphasized that great ideas come from other great ideas, usually facilitated by research.  Market research take-away: we’re all real people and we can all be inspired by the real needs of real people.

Get scrappy.  This is my own recap of a principle that Bolt and Trammell talked, but basically they said they have little to no research budget and they have to get creative about research.  They use free or cheap tools in smart ways that didn’t sacrifice their results.  They looked for new solutions to problems instead of relying on what was done before.  Market research take-away: consider whether there are simpler (easier, faster, cheaper) ways to get the job done well…then try it out!

Process of Thought

I've been thinking a bit today alongside my roommate for the weekend, Carla Essen, about how we make connections.  How is it that we're able to string together three totally different talks at SXSWi and draw one application from all three?  Our ability to reason is a crazy gift, isn't it!?

And with that, I leave you with an interesting video on words and how language shapes our thoughts.

Stories of Real People

Susan & Renee at Threadgill's

 Many have said that SXSWi is less about the content and more about the people.  I love content, so this was hard for me to fathom. 

Now I introduce Susan.  We both won badges to SXSWi through iTracks.  We gathered around a table at Threadgill's (Susan's great recommendation!) to trade views on the first day of SXWi. With much laughing and a great bite to eat, I was honored to hear about some of Susan's stories from the research field.  She has such a breadth of research experience across unconventional fields, which made for quite the entertainment.

It truly is remarkable that we get to hear the stories of real people.  It's why we do what we do.

SXSWi Arrival!

Arriving at the Austin Convention Center was incredible! It felt like a homecoming for techy types of all walks of life.  Foursquare kindly awarded me two badges: "4sq SXSW Virgin" and "Super Duper Swarm.”  Who doesn’t like a new badge or two?

The first session I attended was on Social Media Metrics and the Net Promoter score.  The session was led by two humble guys hoping to test a hypothesis out on the crowd: that the theory behind Net Promoter score might be more beneficial than sentiment analysis.  For those unfamiliar with the Net Promoter score,  here’s a little background.  Companies like Charles Schwab use this method as one of their metrics…in fact one of the Schwab team members was at the session.

The Market Research take-away: Market researchers could think about whether respondents will recommend or not, versus overall sentiment related to the brand, product or service.  It’s one thing for a respondent to feel a certain way, but yet another for them to take action and recommend.  Have you used NPS in your research?  If so, how has it shaped your thinking?

The session covered ways that the speakers attempted to gather the Net Promoter Score via social media pushed surveys (survey links sent via social media).  This seemed problematic at best.  Additionally, I’d argue that it isn't necessary to push a survey out.  It  is possible to scrape naturally existing social media mentions of “I recommend ____ because _____.”  There’s a lot of value in comments like this because the researcher gleans WHY their promoter is promoting, understanding the source of the passion, not just a straight NPS.

And, for what it’s worth, the value of focus groups came up twice during the session, emphasizing that traditional research methods are still needed to understand some aspects that social media research and social media pushed surveys can’t achieve. 

SXSWi Guides

Wednesday, March 9, 2011

There are guides galore on Dos and Don'ts of SXSW. Snarky ones, basic ones, completely inappropriate ones, you name it, they're out there. This one will be my guide of choice because of the specialized Market Research focus AND because he highlighted Adam Savage of MythBusters' interview, which I had already highlighted as a must. Thanks, @theburchyburch for putting this together!

Touchstone Research | Custom Online Research Panels & Communities | Child Research Experts

Brene Brown & Vulnerability

This talk has been making it around the circles I run in.  What I like about it is the way that Brene is humble.  Researchers need to be humble and examine their own hearts in order to be fully able to hear what respondents have to say.  So, without further ado, here it is, folks.
Brene Brown: The power of vulnerability | Video on TED.com

SXSWi Questions

I'm headed out to SXSWi this week.  To be completely honest, I didn't even have the guts to consider it until a fellow QRCA (Qualitative Research Consultants Association) member, Ben Smithee, encouraged me to.  I don't consider myself to be a techy person.  But, I consider myself to be curious.  Well, long story short, I won a Gold Pass from iTracks.  While the likelihood of me converting to Hipster is extremely low, I'm going with my questions in hand to learn from the best and brightest.

Here are some questions I'll be asking myself as my time in Austin progresses:
  • What can Market Research learn from the topic/panel at hand?
  • What could this technology do to make Market Research easier/faster/cheaper/quicker?
  • What could this technology do to bring out the best in respondents?
If you have other questions you'd like me to be asking myself, give me a shout!  I find that I innovate best when I can apply analogous stimulus to my situation and SXSWi will provide ample amounts of that!

Check back for posts each day that share what I'm processing.  I invite you in to process with me.

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